Why choose Wix over Squarespace?

Why opt for Wix instead of Squarespace? What are the advantages of choosing Wix over Squarespace? Are there any distinct elements that make Wix stand out? These are some of the thought-provoking questions that come to mind when we think about choosing between these two giants of the website builder industry.

According to a publication on TechRadar, one of the main problems is that despite Squarespace’s greatness in design flexibility, it tends to fall short in the realm of ease of use, particularly for beginners. Similarly, a report on Website Planet confirms this issue, acknowledging that Squarespace’s steep learning curve might pose a problem for beginners or first-time website creators. A move to prefer Wix could be seen as a proposal to this problem as it is recognized widely for being user-friendly and effortless to understand and navigate, especially for novices.

In this article you will learn about the various reasons that push people towards Wix and away from Squarespace. You’ll discover how factors such as ease of use, design flexibility, pricing, and features may contribute to the favoring of one platform over the other.

We will delve into why Wix with its intuitive editing features and extensive template selection has a slight edge over Squarespace. You will also get insights into how pricing structures and customer support play a significant role in users’ decisions and preferences in website creation platforms.

Why choose Wix over Squarespace?

Definitions: Understanding Wix and Squarespace

Wix is a cloud-based website builder that provides you with the freedom to create a website exactly the way you want. It offers a range of customizable templates, a simple user interface, and tons of design tools.

On the other hand, Squarespace is also a cloud-based website builder known for impressive designs and quality features. It is mostly acclaimed for its sleek, modern templates that cater to creative professionals.

Choosing between Wix and Squarespace often comes down to individual needs and personal preferences. Both platforms enable you to create professional and visually impressive websites, but there could be nuances that make one a better option for you than the other.

Unlocking the Powerhouse: Wix vs Squarespace

Analyze Interface and Functionality

One of the core reasons to select Wix over Squarespace is its easy-to-use, intuitive, and user-friendly interface. Both platforms provide users with many features and tools, but how easily those features are accessed and utilized is indeed a matter of contention. Wix prides itself on a more flexible drag-and-drop feature, which enables complete beginners to create stunning websites without requiring an in-depth knowledge of coding. This simple, visual design approach taken by Wix is less abstract compared to Squarespace. With Squarespace, although it provides a clean and structured layout, users have expressed that its interface feels a bit more complex and sometimes not as straightforward as Wix.

Templates and Customization

Another distinctive attribute that sways the pendulum in favor of Wix is the remarkable web design templates it offers and their subsequent customization options. Wix not only comes with a wider range of templates compared to Squarespace, but it also beats the latter in terms of flexibility. It offers 500+ free, professionally designed aesthetic templates that come in a variety of themes for different types of businesses. These pre-built templates can be customized extensively – you can change colors, fonts, and adjust layout elements according to your preference. Squarespace, on the other hand, limits this freedom of complete customization, offering fewer templates, and the customization options are not as robust or comprehensive either.

  • The freedom of design: Choose from over 500 templates with Wix, as compared to a more limited collection with Squarespace.
  • Customization: Wix offers more freedom in altering templates to fit your style and brand, while Squarespace has fewer opportunities for customization.
  • Streamlining process: Squarespace’s design-oriented approach requires a bit more effort and design instinct, whereas Wix’s drag-and-drop functionality ensures a seamless and easy building process.

E-commerce Capabilities

In terms of e-commerce, both Wix and Squarespace provide a slew of essentials like selling unlimited products, maintaining inventory, and integrated shipping options but, the Wix’s advantage lies in the ease and simplicity with which these tools can be used compared to Squarespace. Wix allows businesses to sell various types of products—including physical, digital, and service-based—without additional transaction fees, plus integrated payment options make the purchasing journey straightforward and simple. Squarespace, though offering similar facilities, often is considered more difficult to set up and less intuitive, particularly for new online business entrepreneurs.

Commanding Customization: How Wix’s Flexibility Outperforms Squarespace

Unpacking the Wix Phenomenon

Isn’t it intriguing how two platforms, seemingly similar in objective, can offer such different experiences to users? The fundamental strength of Wix lies in its customization capabilities. When it comes to shaping your online space, adaptability is king, and in this realm, Wix shines bright. It presents an impressively flexible platform for creating and managing websites. Unlike Squarespace, it allows you to modify every nook and cranny of your website, giving you the freedom to design your digital habitat to suit your unique vision.

Where Squarespace often narrows down the choices, Wix offers a wide palette of options and features, ranging from diverse design elements to advanced marketing tools. Whether it’s eCommerce, blogs, or advanced multimedia features, Wix’s customization abilities outdo Squarespace not just in the number of options available, but also in how these options can be tailored to match your precise needs. This level of customization empowers businesses and individuals to create websites that are as distinct as they are.

Tackling the Drawing Board Dilemma

A major challenge users face when diving into website creation is the drawing board conundrum – that pivotal moment where the blank screen stares back, and the demand for creativity becomes daunting. This is where Squarespace often falls short. It provides an array of sleek templates, yes, but beyond that, there exists a stifling limitation in customizability. Users are often left grappling with a rigid structure that lacks the freedom to experiment.

On the other hand, Wix presents an innovative solution to this challenge by offering an extensive selection of over 500 designer-made templates, coupled with the option to build a site from scratch. It introduces a robust drag-and-drop builder that gives you the liberty to shift, alter, and experiment with design elements at your will, fostering creativity rather than stunting it.

Illuminating Pioneers of Wix

Several notable examples illuminate the effectiveness of Wix’s flexibility over Squarespace. Karlie Kloss, an international supermodel and entrepreneur, uses Wix for her coding camp, “Kode With Klossy.” With the flexibility of Wix, the website resonates with the uniqueness of the initiative, from the vibrant colors reflecting its youthful energy to the dynamic layouts expressing its innovative spirit.

Similarly, McKenzie Liautaud, a renowned jewelry designer, utilizes Wix to showcase his collections. Here, the customization offered by Wix allows the designer to mirror his aesthetic on his website, with bespoke design elements and visually rich layouts that emphasise the exclusivity of his pieces. These examples serve as evidence of how users can utilize Wix’s customization capabilities to emphatically echo their brand’s unique personality, thereby forging a more substantial connection with their audience.

Expand Your Reach: Why Wix’s SEO Capabilities Trump Squarespace.

Wix’s Superior SEO Capabilities

Have you ever wondered why some websites rank higher in search engine results than others? The secret lies in SEO or Search Engine Optimization, a methodology of strategies, techniques, and tactics used to boost the visibility of a site by obtaining high rankings in search engine result pages. Wix notably outshines its competitor, Squarespace, in this crucial aspect. Wix provides the flexibility and tools necessary for in-depth SEO, with its SEO Wiz tool presenting a standout feature. It offers personalized plans tailored to your website’s needs. Consequently, it can help your site appear more prominently in search results, drive more organic traffic, and ultimately expand your reach.

The Squarespace SEO Shortcomings

While Squarespace’s appealing aesthetic and user-friendly design interface garner praise, it falls short in the increasingly vital area of search engine optimization. Its main issue revolves around its limited and, in some aspects, even restrictive SEO optimization tools. It offers a standard SEO feature set that, while effective to an extent, limits the control and flexibility that a website owner has over in-depth SEO strategies. Squarespace also lacks an SEO advisor or wizard, which would make an essential difference, particularly for those managing an online business or a burgeoning website. These limitations could place your website at a disadvantage when trying to rank higher in search results, thus narrowing your reach and potentially impacting your goals.

Success Stories Through Wix’s SEO

A practical approach to understanding the effectiveness of SEO strategies is through examples. Numerous businesses and individuals have reported notable improvements in their website’s rankings after using Wix’s SEO. For instance, a small bakery was able to expand its reach from a local customer base to a nationwide level, thanks to Wix’s SEO tools. The company was able to target keywords and phrases more efficiently, improving its website’s visibility on search engines.

Similarly, an amateur photographer transitioned into a professional business, witnessing an increased flow of traffic to their site, after optimizing their website with Wix’s SEO Wiz. It helped them come up with a personalized SEO plan that targets their specific audience. Hence, the flexibility and depth of SEO support that Wix offers can give a leg up in digital marketing efforts, resulting in a wider reach and increased visibility.


As we delve deeper into the parallels and distinctions of these two renowned website builders, it begs the question, have you considered what it would be like switching from Squarespace to Wix? Each platform has its strengths to play to various needs and preferences. However, Wix emerges as an enticing option due to its flexibility in design, ease of use and scalability – crucial aspects that give it a slight edge over Squarespace.

We are elated to have you as an integral part of our blogging community, where we strive to share relevant, timely, and valuable content. By following our blog, you’ll tap into a rich resource of knowledge and keep pace with the ever-evolving world of website design and development. Stay tuned as we promise to keep dishing out exceptional content on the latest trends, best practices, and recommendations in the tech space.

Anticipate our new releases with bated breath! Prepare to have your mind broadened and your perspectives challenged. And as always, we appreciate your readership and participation in our community. Remember, choosing the right tool could significantly influence your online journey’s success as much as picking the right canvas is essential to a painter. The takeaway is that Wix might just be that right canvas for your creative, business, or personal projects. We look forward to serving you more high-quality content shortly!



Why should I choose Wix over Squarespace?

Wix offers a more intuitive drag-and-drop builder, making it easier for beginners to design a website. It also has larger customization options, granting users more creative freedom with their website’s design.

Does Wix offer more templates than Squarespace?

Yes, Wix provides over 500 pre-built templates, which is considerably more than what Squarespace offers. These span a wide range of industries and design styles, giving you ample choices.

Is Wix more cost-effective compared to Squarespace?

Wix has more cost-effective options, with plans starting at a lower price point compared to Squarespace. Additionally, Wix offers a free plan, allowing users to create a website without any initial investment.

How does Wix offer more flexibility compared to Squarespace?

Wix allows complete freedom in element placement and offers more in-depth customization options for each element. This level of flexibility isn’t as prevalent in Squarespace, which follows a grid layout system.

What makes the Wix customer support more approachable than Squarespace?

Wix offers comprehensive support options including 24/7 phone support, a feature that isn’t available on Squarespace. Additionally, Wix has an extensive knowledge base, making it easy for users to find answers to their queries.

Related Post