Is Wix actually free?

Is Wix really free? What hidden costs may be associated with their allegedly free services? Are consumers getting the full picture? These thought-provoking questions often come up when examining the affordability and practicality of online website builders like Wix. These are the issues that are becoming paramount as more individuals and businesses venture into the online space and seek the most cost-effective ways to establish their digital presence.

Several reports like Forbes’s ‘Wix Now Has 200,000 Paying Subscribers, but Is It Worth It?’ and Crafted’s ‘Is Wix Really Free?’ have pointed out the ambiguities and potential pitfalls in Wix’s pricing structure. There’s reportedly a disparity between what’s advertised as free and what you actually get at no cost, leading some users to feel misled. To alleviate such confusion and frustration, there’s a growing call for more transparency and clearer communication regarding the pricing of website builders.

In this article, you will learn about the intricate details of Wix’s pricing plans. We will delve into the various features included in their free package and the additional costs associated with upgrades to premium packages. Further discussions will also unfold around user experiences, clarifying what to realistically expect when signing up for Wix’s services without any financial commitment.

Furthermore, we will explore alternative website builders on the market to give you a broader perspective. Comparative analyses will be provided based on user reviews and pricing, enabling you to make a more informed decision about the best and most affordable way to build your website. Whether you’re a business owner, a blogger, or just someone looking to establish an online presence, this exposé is crafted to provide valuable insight and guidance.

Is Wix actually free?

Definitions and Meanings of Wix’s Free Platform

Wix is a popular online platform used to create websites and It does offer a free version. When we say ‘free’, it means that the user can sign up, choose a template, and design a website at no cost. However, this comes with certain limitations, like displaying Wix ads and lacking in advanced functionalities. The free version of Wix also uses a generic domain, which doesn’t make it a viable option for professional or business sites. To remove these limitations, users can upgrade to one of Wix’s premium plans, which come at varying costs, but provide more tools, features, and the removal of Wix branding.

Why ‘Free’ in Wix Might Not Exactly Mean ‘Free’

Understanding the Wix Free Plan

Wix does offer a free plan, but it’s critical to understand what this plan entails to make sure it aligns with your specific needs. The free plan is perfect for those who want to experiment with website building, with no prior experience or knowledge needed. However, it carries some limitations. For instance, your website URL will be structured as, which can be less professional and harder to remember. You’ll also have Wix branding on your website, popped-up ads, and a limited choice of templates.

One of the main constraints is the storage space and bandwidth; the free plan offers 500MB of each which can be quickly utilized if you’re looking at adding a decent number of images or getting high traffic. Also, advanced features such as connecting a custom domain, removing Wix ads, adding an online store, and accessing premium apps are not included in the free plan. These features usually require upgrading to one of Wix’s premium plans.

Decoding Wix Premium Plans

Wix Premium plans are segmented into Website and Business & eCommerce plans. These offer more functionalities and better control over your website. As you move up the plans, the benefits increase including more storage space, bandwidth and extra features such as ad vouchers, site booster apps and visitor analytics apps. Each of these premium plans offers a 14-day money-back guarantee if you’re not satisfied with their services.

  • Websites Plans: These range from $14 to $39 per month, depending on the level of features you require. All these plans come with the ability to connect a custom domain, increased storage and bandwidth, and removal of Wix ads.
  • Business & eCommerce Plans: These range from $23 to $500 per month, catering to small businesses up to enterprises. Along with features from the Website plans, you get extra eCommerce functions, priority support and complete online payment solutions.

The ‘free’ aspect of Wix essentially provides a platform to build and design your basic website structure, but if you want to add a professional touch, scalable storage, or planning to start e-commerce, you will need to look at their premium plans. It’s worth noting that Wix often runs promotional offers on their premium plans, so it might be worthwhile to take advantage of these discounts if you plan on upgrading. Also, Wix’s premium plans are competitively priced compared to its market counterparts offering similar services. So, remember to undertake a comprehensive evaluation of your needs and the benefits each plan offers before making a decision.

Distinguishing Between the Myth and Reality: Is Wix Really Free?

The Reality Behind The ‘Free’ Promise

Is it truly possible to create a professional, functional website without loosening your purse strings? The question itself is enough to provoke deep thoughts within anyone looking to establish an online presence. On paper, Wix seems to make this dream come true with their ‘Free’ Plan. They offer an arena where you can craft your website, selecting from hundreds of templates without paying a single cent. However, before you get too lost in this exhilarating revelation, let’s tackle the key idea. While Wix does offer a free website builder, the catch lies in the limitations and restrictions that come with this cost-effective service.

Unveiling The Main Dilemma

Diving deeper into the Wix’s ‘Free’ Plan, the main hiccup users encounter is the limited features restricting their websites potential. For starters, the Wix advertisements that pop up sporadically or stick around on every page of your website could potentially distract visitors, causing them to be diverted from your content or services. Moreover, the inability to connect your site to a personalized domain name leaves the URL looking unprofessional. This, combined with the limited storage and bandwidth, quickly lets the ‘Free’ Plan show its limitations, especially for users aspiring to create a more professional and extensive online platform.

Navigating Through The Best Practices

To fully utilize Wix without compromising on important features, consider employing some proven strategies. Start with the ‘Free’ Plan but treat it as a trial period. Use this opportunity to experiment with the diverse templates, the drag and drop interface, and other basic features. This can give you a clear understanding of whether Wix’s user interface and offerings align with your website-building requirements. If you’re satisfied with what you see, consider upgrading to a Premium Plan that best suits your needs. This will enable you to experience a wider range of services like ad-free browsing, increased storage, and the chance to use your own domain name. To maximize your investment, regularly monitor for Wix promotions or deals that can reduce the subscription cost, ensuring you get the best value for your money.

Hidden Costs in Wix Free Websites: What They Aren’t Telling You

Is Wix Truly Free?

Ever wondered if all that glitters is really gold? When it comes to Wix, one of the most popular website builders in the online sphere, the offer of a ‘free’ platform is fascinating, but is it genuinely without any cost? The crucial consideration here is that while Wix indeed provides a freely accessible platform for webpage creation, it does present a series of conditions and restrictions that ultimately affect the full functionality and aesthetic of your website.

Unraveling the Main Issue

Wix’s primary marketing strategy offers a seductive premise: building a professional-looking website at zero charge. However, the limitations of the ‘free’ version emerge once the construction process begins. The major issue here lies with the nuanced definition of ‘free’. This typically denotes an absence of monetary expense, but in the case of Wix, it comes at the cost of your website’s functionality and branding. With the free version of Wix, users do not have the luxury of choosing their domain name. More specifically, free websites will have URLs in the format of This could impact the credibility, professionalism, and brand consistency of your website. Furthermore, the free version encounters substantial limitations in terms of storage and bandwidth, which could affect your website’s performance especially if your site is media-heavy or attracts heavy traffic.

Successful Strategies in Utilizing Wix

Despite the intricacies associated with the ‘free’ version, many users have effectively leveraged Wix’s website builder to create successful online platforms. One approach is to use the free version as a preliminary testing ground to experiment with website building and design before committing to a premium plan. Alternatively, for small businesses or personal projects with minimal website demands and a tighter budget, the free version could serve as a viable option. They can tackle the limitations by being more strategic in content placement and by managing website elements to fit within the free version’s parameters. Another strategy is to initially start with the free plan to gauge the extent of the website’s growth and traffic, and then upgrade to one of Wix’s premium plans once the need arises. These strategies demonstrate how users can navigate through the ‘free’ Wix offer to their advantage but also highlight once more that ‘free’ does not necessarily mean without any cost.


Have you ever wondered how business models like that of Wix manage to thrive while offering services at absolutely no cost? Essentially, Wix maintains the ‘freemium’ strategy, an enticing offering that grabs the attention of potential users. The basic elements for website creation are indeed free in Wix, which includes service packages that one can use to commence their online journey. However, the free version only provides a basic functionality. For access to broader features like connecting to a personalized domain name, more storage space, expanded bandwidth, important marketing tools, and advertisement removal, users need to switch to the premium plans. These advanced features aid one’s website in standing out and propelling online growth to greater heights.

Encouragingly, staying tuned in to our blog would ensure you never miss out on important updates like these. We regularly explore industry insights, dissect business models, and explain web development nuances such as these so that you can navigate your online journey more confidently. Let’s journey together – your interest piques our motivation to dissect more intriguing topics next! The future promises new revelations, comprehensive comparisons, honest reviews and the best expert advice.

Finally, there’s an exciting lineup of articles ready for rollout in the upcoming weeks. We can’t wait to unravel new topics that you’ve been wanting to know about, learn together, and provide in-depth insights. Whether you’re building your first website or running an established online empire, there’s always something new to learn! So hold on to your seats as we delve deeper into the fascinating world of web development, business strategies, and digital growth—stay ready and expect the best!



1. Is Wix platform actually free to use?

Yes, Wix does offer a free version of its platform. However, this free version comes with certain limitations like Wix ads on your website and lack of custom domain.

2. What limitations can we expect with the free version of Wix?

The free version of Wix includes ads on your site, a Wix-branded URL and you cannot sell products. Additional features such as custom domains, increased storage, and removal of Wix ads require an upgrade to a premium plan.

3. How much do premium plans on Wix cost?

Wix premium plans range from $13 to $500 per month, billed annually. Prices vary based on the additional features, custom domains, and storage space you choose.

4. Do I have to purchase a premium plan immediately after signing up?

No, you don’t need to purchase a premium plan right after signing up. You can start with the free plan and later upgrade as your website grows and requires more features.

5. Can I switch plans or cancel my subscription at any time?

Yes, you can switch between Wix plans at any time. Also, if you choose to cancel your subscription, you can do so as per the guidelines provided in the Wix cancellation policy.

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