Is Shopify better than Wix?

Is Shopify superior to Wix? Which online platform is most favorable for your business? What are the key distinctions and similarities between these two powerhouses? These are critical questions that require extensive and insightful understanding, especially for business owners and entrepreneurs aiming to extend their operations online. Every e-commerce platform has unique strengths and weaknesses, hence the need for detailed examination.

Various concerns have been raised about the efficiency and effectiveness of these platforms. According to a report from Medium and a study from The Balance Small Business, the main problem revolves around their usability, flexibility, and pricing. Wix, while known for its simplicity and fantastic design, is not entirely e-commerce centered like Shopify. On the other hand, despite Shopify’s extensive e-commerce capabilities, it might come across as complex and excessively priced for small business owners. This presents a conundrum on which platform serves the e-commerce community best and calls for a comprehensive evaluation of both.

In this article, you will learn about the critical differences, similarities, strengths, and weaknesses of both platforms. You will gain insight into the features that make each platform unique and the factors that justify their costs. Additionally, you would discover which platform aligns best with your business needs and goals in regards to functionality, ease-of-use, and affordability.

Eventually, the article will offer a comparative analysis presenting where each platform shines and where they fall short. Through an in-depth evaluation of critical factors such as setup and design options, customer support, marketing tools, SEO abilities, and more, you will be empowered to make informed decisions for your online business presence. Making the right choice between Shopify and Wix can ultimately determine the success or failure of your e-commerce venture.

Is Shopify better than Wix?

Definitions and Differences Between Shopify and Wix

Shopify and Wix are both popular website-building platforms, but they are not quite the same. Shopify is a Canada-based e-commerce platform that allows businesses to set up an online store and sell their products. It’s a long-standing industry veteran focusing entirely on e-commerce, with an expansive range of tools and features designed to help businesses thrive in the online retail space.

On the other hand, Wix is an Israel-based platform known for its drag-and-drop website builder. It’s a platform that caters to a broad array of website types, from personal portfolios and blogs to business websites. However, while it does offer e-commerce capabilities, it’s not solely focused on that area like Shopify is.

Disrupting eCommerce: How Shopify Outperforms Wix

Shopify vs Wix: eCommerce Functionality at its Best

Shopify and Wix stand as two of the most popular platforms for creating eCommerce stores. Both encompass a comprehensive list of features, however, they differ significantly in how these features are implemented and who they are catered towards.

Shopify shines most brightly in its comprehensive eCommerce feature suite. The platform has been designed with the primary purpose of enabling users to establish, launch, and manage online stores. Its range extends from standard offerings like product listings, and secure checkout processes, to more nuanced ones like advanced product options and various shipping rates. Additionally, it provides seamless integration with a slew of payment gateways and offers robust security measures. Shopify’s strengths are rooted in its singular focus on eCommerce, which enables it to cater proficiently to needs within this sphere.

Wix: A Versatile Yet Simplistic Alternative

In contrast, Wix offers an all-encompassing web creation tool. Its eCommerce functionality, although reasonably extensive, is built into a larger context. Wix provides a user-friendly interface with absolute simplicity at the heart of its design ethos. While it may not offer the same breadth and depth of features as Shopify, it still covers substantial eCommerce bases. Product catalogues, secure checkout systems, payment gateway integrations, and shipping options are all offered as part of its suite. Notably, Wix also offers more creative freedom when it comes to customizing the look and layout of an online store.

However, these comparisons don’t imply that one platform holds total superiority over the other. Rather, they cater to different levels of eCommerce ambitions. Shopify is geared towards heavy-duty online selling, while Wix targets smaller stores or businesses that want a broader web presence along with online selling capabilities. The final call comes down to the user’s specific needs.

The comparison can be summarily broken down as follows:

  • For comprehensive eCommerce functionalities, dedicated support, scalability, and freedom to grow, Shopify comes out on top.
  • For a more balanced blend of eCommerce functionalities within a broad web creation toolbox that emphasizes simplicity and design, Wix proves to be an ideal choice.

In conclusion, both platforms serve their purpose brilliantly within their respective domains. It all pivots on identifying which platform aligns most accurately to the user’s individual requirements.

Unveiling the Power of Shopify Against The Simplistic Wix Platform

When weighing the pros and cons of two eCommerce giants such as Shopify and Wix, one can’t help but pose the pivotal question: Should one prioritize customization or functionality above all else? In essence, this is the key consideration when choosing between these platforms, and one that can ultimately influence the future success and operation of your eCommerce endeavor.

The Devil’s in the Details: Customizability versus Functionality

While both Shopify and Wix are highly respected within their domain, they do differ in significant ways. On one hand, Wix champions the cause of customization. No other platform offers the degree of creative freedom that Wix does. From its wide selection of themes to its flexible drag-and-drop builder, Wix empowers those with a creative edge to create truly unique and visually appealing eCommerce stores. In contrast, Shopify’s true strength lies in its impressive functionality. Aside from hosting a powerful and flexible platform, Shopify is an industry leader when it comes to sales features and integrations – a key aspect for any eCommerce store aiming to scale rapidly. Hence, while Wix may leave Shopify in the dust when it comes to visual customization, Shopify’s unparalleled functionality is a force to be reckoned with.

The Crossroads: When Function Meets Design

While Shopify may emerge as an attractive choice for its scalability and advanced sales features, one cannot easily dismiss Wix’s appeal for design-focused entrepreneurs seeking to establish their brand identity early on. After all, eCommerce is not just about selling a product, but about selling a brand and a lifestyle – an area in which Wix excels.

Popular clothing brand ‘Good For Nothing’ provides a great example of how to utilize Shopify’s functional prowess, diversifying their income by selling on multiple channels effortlessly and expanding globally via Shopify’s shipping features. On the other hand, Smoky Hollow Baking Co., an artisanal baking outfit, showcases Wix’s strengths. They’ve created a visually stunning website to narrate their story and showcase their baked goods, capturing the essence of who they are as a brand.

As these examples show, whether Shopify or Wix is the ‘better’ platform for you hinges on your unique needs as a business. The creative freedom offered by Wix versus the powerful functionalities boasted by Shopify, each serves its purpose. Determining which one aligns best with your eCommerce vision is crucial, open up possibilities for your store’s future success.

Getting More Bang for Your Buck: Why Shopify Excels Over Wix in Value

Unraveling the Web: Shopify’s Impressively Expansive Advantage

Has ever it been questioned why Shopify is significantly favoured over Wix in the e-commerce landscape? It might be surprising, but the answer is deeply entwined with focus and functionality. Shopify was created specifically for e-commerce and offers comprehensive solutions geared towards managing an online store. It has a plethora of built-in features that assist in inventory management, shipping, and customer service. The platform is designed to handle everything from small to large scale businesses, thus opening doors for growth.

On the other hand, Wix started as a simple website builder and was later upgraded to cater to e-commerce needs. While it does offer e-commerce functionalities, the scope and depth of these features are somewhat limited compared to Shopify. Wix might be great for small businesses and individuals who simply want to sell a few products online. However, when it comes to running an online store with hundreds or thousands of products, managing stock levels, and tracking customer orders, Shopify is definitely at an advantage.

Dissecting the Heart of the Matter: The Shopify-Wix Conundrum

Delving into the core issues, one of the primary challenges with Wix is its lack of scalability. The constraints often become evident as the businesses grow and the online operations become complex. The limited server capacity and lack of robust e-commerce tools make it challenging for larger online stores to operate efficiently. Furthermore, unlike Shopify, Wix is not solely built for e-commerce and hence lacks professional e-commerce tools and templates.

Contrastingly, Shopify has been crafted explicitly for online commerce. It offers extensive integrations with other platforms, offers high-level personalization, and allows effective SEO practices. The customer service is better suited for addressing issues pertinent to e-commerce, and payment solutions are more diverse and dynamic.

Case in Point: Shopify Doing It Right

There are numerous examples of successful e-commerce businesses that have thrived using Shopify. Gymshark, a British fitness apparel and accessories brand, is a shining example. After starting as a screen printing operation in a garage, it’s now worth over £1 billion. Today they are one of Shopify’s biggest customers in the UK, and they have praised the platform’s ability to scale as their business grew exponentially.

Another example is KKW Beauty – a brand owned by none other than Kim Kardashian West, which also employs Shopify for its online store. In 2017, KKW Beauty sold out 300,000 units of its contours kits in less than two hours on Shopify, attributing to one of the biggest flash sales in the history. These examples amply demonstrate why Shopify’s feature-rich, growth-friendly platform is preferred by many over Wix.


After considering all the various factors like cost, customization capabilities, features, and ease of use, have we truly determined if Shopify is superior to Wix? In terms of specialized tools and resources tailored specifically for e-commerce, certainly, Shopify seems to take the lead. However, Wix too has its fair share of advantages, with its more beginner-friendly interface and its advanced site design functionality. The choice ultimately depends on the specific direction you wish to drive your online business towards.

We understand that staying updated with the ever-evolving landscape of e-commerce platforms is imperative for your business, and we’re here to guide you every step of the way. To get the latest tips, reviews, and insights on e-commerce platforms and online marketing strategies, consider subscribing to our blog. With our comprehensive coverage on various topics, we strive to equip you with the knowledge to make information-driven decisions for your e-commerce enterprise.

Stay tuned as we continue to delve deeper and unmask the nitty-gritty aspects of various e-commerce platforms. In our next series of blog posts, we will be exploring more in-depth comparisons of leading e-commerce platforms and answering your burning questions. By consistently reading our blog, you’ll be the first to know about new updates, features, and strategies to keep your online venture thriving. So buckle up and get ready for a thrilling e-commerce storm headed your way!


1. Why might Shopify be considered better than Wix for online stores?
Shopify offers a variety of built-in features designed specifically for e-commerce businesses, such as inventory management, shipping integration, and robust analytics. Wix, while a great platform for beginners and creating simple websites with beautiful designs, doesn’t necessarily have the advanced e-commerce tools that Shopify provides.

2. Can you customize your store design with both Shopify and Wix?
Yes, both platforms offer a range of customization options. Shopify offers more than 70 professional themes, while Wix offers an extensive drag-and-drop design system. However, Shopify’s themes are geared towards creating e-commerce sites, which might make them better suited for an online store.

3. How do pricing plans compare between Shopify and Wix?
Shopify is generally more expensive than Wix, with its most affordable plan starting at $29 per month. Wix, on the other hand, offers plans starting from $23 per month. However, it’s crucial to note that Shopify includes a range of e-commerce features not available in the basic Wix plans.

4. Is Shopify better than Wix for SEO?
Both Shopify and Wix offer robust SEO tools. However, Shopify’s SEO features are more industry-specific, offering practices that cater specifically to e-commerce businesses. In contrast, Wix offers general SEO tools that cater to a broad range of websites.

5. What are the major differences between Shopify and Wix?
The major difference lies in the target user base. Shopify is specifically targeted towards businesses looking to set up online stores, offering advanced e-commerce tools and features. On the other hand, Wix is more suited to general website building, with lots of creative freedom but fewer advanced e-commerce capabilities.

Related Post